AI Insights · Timothy · October 2025
Top Beauty Retail Apps on iOS in South America Q3 2025
Explore the performance of the top beauty retail apps on iOS in South America during Q3 2025, highlighting trends in downloads and active users.
In the third quarter of 2025, the beauty retail app landscape on iOS in South America showcased notable trends in downloads and active users, according to Sensor Tower data.
O Boticário experienced a significant increase in weekly downloads, starting at around 39K at the beginning of July and peaking at approximately 90.8K by the end of September. Its weekly active users mirrored this growth, climbing from roughly 722K to over 1M during the same period.
Beleza na Web: Cosméticos maintained a relatively steady download rate, with figures hovering around 14K per week. Active users fluctuated slightly, reaching a high of about 305K mid-quarter before settling around 235K.
Natura (Oficial) showed a gradual increase in downloads, with numbers rising from 13.4K to about 16.6K throughout the quarter. The active user base also grew, reaching approximately 316K by the end of September.
SEPHORA: Maquiagem e Perfumes saw a varied download pattern, peaking at 15.6K in late July. Its active users peaked at nearly 191K before stabilizing around 148K.
Lastly, Época Cosméticos & Perfumaria had a more stable download trend, remaining around 8K weekly, while active users fluctuated, peaking at 250K before settling near 210K.
For more detailed insights and data, visit Sensor Tower.
